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bd40bc7c7a .. Interest has grown there after a successful introduction to personas, which Im told were a useful resource during their redesign of the ISI Web of Knowledge. Pinterest is using cookies to help give you the best experience we can. Augment this with information from other sources such as subject matter experts, articles, blogs, and market research studies. This got me thinking: Ive already posted some information about personas here and intend to write more in the future. Provide everyone with a personal copy of each persona. Never prints and mails them. Very best, . Get into the field and meet the people you identified. Be sure to do some research beforehand to get a basic understanding of the domain, as youll learn more in the field if youre already up to speed on some basics.